M·A·C Maker 2022
For our annual, limited-edition M·A·C Maker collection, I owned the global campaign in its entirety from brainstorming and finalizing the initial messaging hierarchy – including a tagline, key message and secondary messaging – to all execution editorial across all platforms for each regions lipstick creator. I handled emails, organic and paid social, online pages, banners and touts, press release and more.
