Editorial Creative &
Beauty Expert
Through my several years in the beauty industry, I have truly become a jack of all trades. As a Manager on the Storyteller team for L'Oréal USA's Professional Products Vision, I ideate 360 campaign concepts and storytelling opportunities for all Professional Products Division brands.
As part of the Global Editorial team at M·A·C Cosmetics, I worked cross-functionally across several departments in order to create digital and print assets for each campaign, ensuring each item is SEO-optimized and aligned to the M·A·C brand voice.
Previously across various L'Oréal brands, I worked cross-functionally as part of the marketing, creative and editorial departments to create all forms of branded content, ranging from content strategy to getting hands-on at photoshoots. After hours as a freelance illustrator, I create custom artwork for clients including beauty, bridal and lifestyle projects. While each day is different, you can view a glimpse of my work below.
