M·A·C x Stranger Things
For the launch of our exclusive, limited-edition collaboration with Netflix's Stranger Things in honor of the 4th season of the show, I owned the global campaign in its entirety from brainstorming and finalizing the initial messaging hierarchy – including a tagline, key message and secondary messaging – to all execution editorial across all platforms. I handled emails, organic and paid social, online pages, banners and touts, in-store copy and collateral and more.
