M·A·CStack Underground
I was the Editorial lead for our extremely exclusive and limited-edition (only 500 made of each shade) M·A·C Underground campaign. I had the opportunity to own the messaging in its entirety from concept to execution – finalizing the initial messaging hierarchy and writing copy for the campaign across all platforms including emails, organic and paid social, online pages, banners and touts and more. There were three vibrant, special-edition hues of our viral M·A·CStack Mascara formula to choose from. This was such a fun campaign to be a part of.
