M·A·C Pride 2022
For Pride 2022, I owned the global campaign in its entirety from brainstorming and finalizing the initial messaging hierarchy – including a tagline, key message and secondary messaging – to all execution editorial across all platforms to promote the brand's passion and connection to Pride and the Lipstick that gives back 100% – Viva Glam. I handled emails, organic and paid social, online pages, banners and touts, press release and more.
