M·A·C New Year Shine
For our annual, limited-edition M·A·C Lunar and Chinese New Year collection, I owned the global campaign in its entirety from brainstorming and finalizing the initial messaging hierarchy – including a tagline, key message and secondary messaging – to all execution editorial across all platforms. I wrote copy for all assets including emails, organic and paid social, online pages, banners and touts, a press release and more.
